RAE 2013: Click like!

Russia Arms EXPO 2013 (RAE 2013), the IX International Exhibition of Arms, Military Equipment, and Ammunition is taking a step towards social media.

RAE 2013 is getting new visuals this year that reflect the immense work by the organizers to develop and implement the event's new concept and business program. Exhibition's new logo is designed to outline its innovative mode and international status. "It was our decision to turn RAE 2013 into a leading Russian and international arms event that made us radically change our organizational and promotional approach. The rebranding campaign has touched upon everything. This year we are forming both the exhibition and business programs very differently. We have changed our approach to participants: speakers, as well as exhibitors" – says Alexei Zharich, Chief Communications Officer, Uralvagonzavod. According to the official, this approach has already attracted new international exhibitors.

Such transformation could not have gone without affecting the concept of media campaign for the event. The organizers have decided to take advantage of the ever-growing influence of social media by launching exhibition's accounts on all major networks including Facebook, Twitter, Instagram, Youtube Slideshare, Blogspot and Flickr. Internet users worldwide can log in to those pages to find and discuss news, photos and exclusive videos about the Event and Russian defense industry. Also people can follow the Exhibition's preparation work as some of the events will be broadcast live as they unfold.